We do keep flipflopping between the term Ratings or Feedback, it’s the same thing. Customers can leave you 1 to 5 stars for your products by visiting their My Account page and clicking Leave Feedback. They can edit/update the feedback at any time, too, that way if you get a poor review you can work with the customer to make their experience/product better and perhaps they will update their rating!
Coupons are a great way to offer discounts and rewards to your customers, and can help promote sales across your shop.
As a vendor, you can create coupons specifically for your products. These coupons will not work on any other products, except for those in your store. You can include only certain products, include all of your products, or even include all and exclude others, or even by category! Woo! It can be a percentage discount, or a flat dollar price reduction.
One way of increasing sales is by liking products. Linked products are products that are related to a particular product. Using up-sells and cross-sells, you can cross promote your products. They can be added by searching for a particular product and selecting the product from the dropdown list.
Up-sells: are displayed on the product details page. These are products that you may wish to encourage users to upgrade, based on the product they are currently viewing. For example, if the user is viewing the coffee product listing page, you may want to display tea kettles on that same page as an up-sell.
Cross-sells: are products that are displayed with the cart and related to the user’s cart contents. As an example, if the user adds a Nintendo DS to their cart, you may want to suggest they purchase a spare stylus when they arrive at the cart page.
Grouped: Used to make a product part of a grouped product. A collection of related products that can be purchased individually and only consist of simple products. For example, a set of six drinking glasses.
Attributes defines variable products. In order to make a variable product, first an attribute must be defined for the product. Those attributes can then be used to make a distinction between the different variations. For example, if you’re selling clothing, two logical attributes will be “color” and “size”, so people can search across categories for a color that fits their style and type, and for clothing that is available in their size.
Tags can be added similarly to adding product categories and work in exactly the same way as post tags. Just type the word in and you will either see it on the dropdown or if it does not exist you can add a new one as shown below.
Product tags are another way to relate products to each other, next to product categories. Contrary to categories, there is no hierarchy in tags; so, there are no “sub-tags”.
For example, if you sell clothing, and you have a lot of cat prints, you could make a tag for “cat”. Then, you could add that tag to your menu or sidebar so all those cat lovers can easily find all t-shirts, hoodies, and pants with cat prints.