Product Name

Product Description

Product description every important to your sales performance. Don’t only focus on the functionality of the product. Be sure to think about the type of customers you are looking to target before completing your descriptions. Ask yourself which gender is more likely to view it, how old will they do you expect them to be, which area are they from. In short, just put yourself in their shoes and ask yourself how do you perceive it.

When describing the products features be precise and concise. Just imagine yourself touching or using the product then express that feeling into words.Remember to pin point the highlights of the product such as size, material type, colour and functionality.

Depending on type of product including the where and when can help your customers make the purchase decision. For example ‘Long Earrings’ description can sell but ‘Long Classic Eveningwear Earrings’ will sell even better as the buyer can easily relate the earrings to an outfit or occasion.

Remind your customers why your product is better than your competitors. Whether it’s long lasting or classic for the value the product is been offer at mention it. Be careful though not to mislead your customers.

Complement your description with presentable images. The sharper and presentable your images are, the more likely people are to choose your products. Remember, your customers can’t see or feel you product(s).

In short, when describing your product try and answers ‘Who, What, When, Why, How and Where’.

Categories

Product categories are the main way to group products with similar features. You can also add subcategories if wanted. For example, if you sell clothing, you might have “t-shirts”, “hoodies”, and “pants” as categories.

How to add/edit product categories

Categories are managed from the Products > Categories screen. Similar to categories on your posts in, you can add, delete, and edit your product categories here. When you add a new product through Products > Add Product, you’ll be able to select this new product category from the list.

All listed products are to be categorised correctly using the dropdown. By doing this you are make it easier for your customers to conduct their search. For example you are selling a laptop and you categorised it under Books & Entertainment it will be hard for any audience to find your product if they are browsing through Computers & Laptops. This means you’ll be missing out on potential sales.

What are product tags

Product tags are another way to relate products to each other, next to product categories. Contrary to categories, there is no hierarchy in tags; so, there are no “sub-tags”.

For example, if you sell clothing, and you have a lot of cat prints, you could make a tag for “cat”. Then, you could add that tag to your menu or sidebar so all those cat lovers can easily find all t-shirts, hoodies, and pants with cat prints.

How to add/edit product tags

Tags can be added similarly to adding product categories and work in exactly the same way as post tags. Just type the word in and you will either see it on the dropdown or if it does not exist you can add a new one.

Product Type

Simple: covers the vast majority of any products you may sell. Simple products are shipped and have no options. For example, a book.

Variable: a product with variations, each of which may have a different SKU, price, stock option, etc. For example, a t-shirt available in different colors and/or sizes.

Virtual: one that doesn’t require shipping. For example, a service.

Featured Image

There are two ways to add an image to your product. You can either upload the image file from your desktop or browse through your media library. To access these options, simply click on ‘Set featured image’ and a new window will open will pop-up. The selected image will be featured as main image.

Next to ‘featured image’ you’ll find ‘Gallery’. If you click on ‘Add product gallery images’ you’ll have the possibility to add multiple images to your featured product. You can remove the featured image simply by clicking on the ‘Remove featured image’. When you hoover on the gallery images you’ll be able to see an option to delete the image.

Product Type

Simple: covers the vast majority of any products you may sell. Simple products are shipped and have no options. For example, a book.

Variable: a product with variations, each of which may have a different SKU, price, stock option, etc. For example, a t-shirt available in different colors and/or sizes.

Virtual: one that doesn’t require shipping. For example, a service.

General section

  • SKU– Stock keep unit (SKU) tracks products. Must be unique and should be formatted so it does not match any post IDs. For example, post IDs are numbers so a SKU could be WS01. That could stand for WooShirt 01.
  • Price
  • Regular Price– Item’s normal/regular price.
  • Sale Price– Item’s discounted price that can then be scheduled for certain date ranges. 

Inventory section

The inventory section allows you to manage stock for the product individually and define whether to allow back orders and more. If stock management is disabled from the settings page, only the ‘Manage stock?’ option is visible.

Ticking the Sold Individually checkbox limits the product to one per order.

Shipping section

You can setup standard shipping terms for all your products with when setting up your account. But there might be some products that you might want to have different shipping terms. Shipping terms can also be managed per product. And just like the shipping tab on account setup, there are two default options that are available to you, Default National Shipping Fee and Default International Shipping Fees. Under these options you can simply choose which services you would like to offer your customers:

– Free shipping

– Charge once per product for shipping, even if more than one is purchased.

-Disable shipping

There’s also an option to add handling fees per product if applicable. The product handling fees can be overridden on a per product basis by using the amount or percentage applicable.

For some products weight and dimensions might be important to your customers when presenting the product. Use the weight and dimensions fields to provide these details.

  • Weight– Weight of the item in kilograms.
  • Dimensions– Length, width and height for the item in centimetres.
  • Shipping Class – Shipping classes are used by certain shipping methods to group similar products. 

Linked Products section

Using up-sells and cross-sells, you can cross promote your products. They can be added by searching for a particular product and selecting the product from the dropdown list.

  • Up-sellsare displayed on the product details page. These are products that you may wish to encourage users to upgrade, based on the product they are currently viewing. For example, if the user is viewing the coffee product listing page, you may want to display tea kettles on that same page as an up-sell.
  • Cross-sellsare products that are displayed with the cart and related to the user’s cart contents. As an example, if the user adds a Nintendo DS to their cart, you may want to suggest they purchase a spare stylus when they arrive at the cart page.
  • Grouped is used to make a product part of a grouped product. A collection of related products that can be purchased individually and only consist of simple products. For example, a set of six drinking glasses.

Attributes

Attributes defines variable products. In order to make a variable product, first an attribute must be defined for the product. Those attributes can then be used to make a distinction between the different variations. For example, if you’re selling clothing, two logical attributes will be “color” and “size”, so people can search across categories for a color that fits their style and type, and for clothing that is available in their size.